SALONE NEWS 2007 in Milan vol.11
TOTO

The more sophisticated its products become, the less clear their designers’ ideas seem to become. I miss those old days when TOTO, a small local company, was making great efforts to find good designs for its products. I believe design for each single item must come first, which tells us the designer’s dedication having been put in his or her work. What I wanted to see is such genuine efforts each designer has made for the creation of the particular product.
Now that the products of TOTO have been highly sophisticated, which, in turn, makes its great energy invisible to us.
The stool exhibited at the entrance was wonderful. It has a lot more excellent products in stock. Not to show them in Salone seems to be a kind of unwise waste of its investment for participating in this event.