WHY
Imagining, introducing, enhancing and amplifying the extraordinary in everyday life means demonstrating a distinctive, original, unexpected and surprising personality.
The claim EXTRAORDINARY, EVERY DAY is an invitation to overcome the banality and monotony of everyday life through creativity.

WHAT
The EXTRAORDINARY, EVERY DAY movie contest is aimed at all those who live
their personal experiences based on the same values that make Alcantara® unique: sensoriality, aesthetics, functionality, exclusivity and who practice the art of making life extraordinary, every day.
The participants to the contest will have to conceive, design and realize a video production (which should not be longer than 3 minutes), using all video techniques and languages available (graphics, animation, actual filming and so forth)

WHO
Alcantara Spa (www.alcantara.com ), the leading company that “dresses”
design in all its forms, has created Alcantara® LAB, a virtual lab that studies new, expressive languages based on research and innovation
(www.alcantaralab.com).
The purpose of the LAB is to create an ongoing dialogue with the creative world at 360 degrees, to listen to the needs and requirements of the different creative sectors, and to try and interpret them according to the Alcantara® codes and values. The movie contest is addressed to students and professionals alike, active in the fields of communications, graphic design, web design, animation, photography, movie making, and visual arts.

WHEN
The deadline for enrolment is January 31st, 2008
The work should be submitted by February 29th, 2008.

WHERE
Prize-giving ceremony during Milan Design Week, April 2008

MORE INFO
Awards : total 15.000 euros
Info and Rules : www.alcantaralab.com/moviecontest
Email : moviecontest@alcantaralab.com
Jury : Paul Arden / Patrizia Beltrami / Giulio Cappellini / Maria Grazia Cucinotta / Joshua Davis / Armin Linke /Fabrizio Giugiaro / Stefano Quaglia / Stefano Pirovano